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28
Jul
Ever imagined what the world would be like without our favorite chocolates and ice creams? Or how it would have been if life continued to be the way it was when humans first stepped on Earth? Quite an intriguing thought! This is especially true for all the boom babies who have always known and lived life in warmth and comfort.
It is commonly said that a generation gap walks in every decade but now this process is much faster with change seeping in every five years. This is definitely a form of evolution…with one instance being the youth changing their gadgets like clothes, the disposable income rising and so on.
Evolution is commonly defined as the change in the traits that are inherited from the ancestors in a given population inhabited in an environment. This term is commonly defined genetically. However, there is another aspect attached to evolution which we experience in our daily life. Social Evolution or rather the Sociocultural Evolution can define the above aspect more clearly. This is largely affected by the development of automation and technology which has eased our lives over centuries.
Being a young working professional in my twenties, it would be too early for me to say that I have witnessed the phenomena of evolution. Yet there are aspects which I noticed which in a way can be considered as a part of the evolution which would soon come about. While reading an article I came across a statement made by Suneet Singh Tuli (CEO, Datawind) who said that to bring 30 million landline phones in India took about 100 years. Whereas, 600 million mobile phones were introduced just in a span of 10 years! Now, how about imagining India with the same number of computers with an Internet connection?
Coming back to reality, India has less than ten million computers with an Internet connection. Since it took only 10 years to bring about a revolution in the use of communication devices, this should be much faster. This would only be possible if the products and services are made available at a very affordable price which could be catered to by the masses.
Here, it is important to look at the larger picture aiming at a long term perspective rather than the initial profits and gains. For this to happen, the product manufacturers as well as the service providers need to have that vision where India becomes one of the leading players in the global market when it comes to Internet.
Now let’s say that they see an India connected throughout but how to go about making this a reality? Poverty is one of the major evils which are not something that can be removed in a day or two. So, people cannot afford a brand new PC at regular prices and pay extra bucks for an Internet subscription. More so, keeping the urban masses aside, there might be hardly a handful who would be computer literate. This clearly means educating the masses which should be involved in the business model prior to its implementation.
On the other hand, the masses that we are talking about are not someone accustomed to the urban way of living and accepting things. These people have been following their age old customs and traditions for centuries together. So, change is not something which is common here. Thus, the first and most important hurdle is to convince these people to let urbanites enter their villages and teach. Gaining their trust is vital for them to take time to attend lessons being conducted by those who believe in development.
At the same time, the focus has to be “Local and not Global”. After all, what use would be the knowledge of stocks and shares in a place which survives on agriculture and other cottage industries? It is important to remember that it is a big step for these people to accept change and let technology walk into their lives. So, it is not at the grass root level but rather at a cognizant level that change is being brought about. In other words, it is the evolution of mind, thoughts and perspectives which is the main objective here.
Once the rural masses learn to embrace technology, providing them with the same is another issue of concern. Here, providing them with low cost computer systems and enabling these systems with free internet services would definitely strike gold to make a start. Not to forget, it is the “Aam Aadmi” that we are talking about!
If looked into the past, the reason behind the success of mobile phones was low cost devices with cheaper services which enhanced connectivity through out the nation. So, whether or not chocolates or ice creams continue to exist in our lives, sociocultural evolution is something which would take place thanks to this advent of technology. Because time changes everything!
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