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19
Aug
We all know that Google is the biggest and the most popular search engine today. Internet has been revolutionized thanks to this magic term. But then Google is not a mere term which functions robotically…just like any application on the Internet, Google too has a creator/creators. These revolutionary minds ensure that the search engine continues to stay at its position constantly. This obviously requires constant work, keeping up with new trends and introducing innovative ideas and applications, thus creating a need amongst the netizens.
The latest of this being the quest to acquire Like.com which is supposed to be one of the finest startup ventures of its kind. Like.com was started by Munjal Shah along with Burak Gokturk in 2004. It is a visual search firm which permits the users to search for different products with the help of images. Visual search being the main tool here which Google is looking for, it is definitely an important deal for Google. And so, yet another e-commerce company would soon be under Google’s kitty.
The deal is estimated to be about $100 million. In 2005 itself, Google had attempted to take over its predecessor company which was known as Riya.com. But things seem to have materialized now for Google. After all, this technology is very important for Google which would be added asset in its bag of techies.
The core technology which is used by Like.com was brought about by Riya which mainly catered to facial recognition. More so, this company has some patents which can be considered as being quite important. And so, it is being anticipated that Google would benefit from this procurement both legally as well as economically.
Like.com has also projected its interest in further developing the visual search technology. Google also caters to a similar application on its search engine and had also launched an application pertaining to visual search for the mobile phones.
Prior to this, Google had also taken over the startup venture Plink which was UK based. Plink caters to mobile visual search applications. However, the deal amount has not been revealed. So, there is more to be seen and expected from Google which would continue reinventing applications in a novel format.
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