In a significant move to cajole more visitors to the capital city (Canberra) of the country, the Australia tourism has decided to take help of social media for providing some best highlights of the city. A Human Brochure campaign has been launched by Ian Hill, ACT (Australia Capital Tourism) boss, by including 500 most visible people for promoting tourism in the city. Some of them (250 people) have already accessed Canberra this week.
Being the capital city and political centre of Australia, Canberra finds tough to leave a great impression on people. Hill states that Canberra’s hard image among people makes its less popular place for visitors. People have negative perceptions about this highly developed city of Australia.
“Our research clearly verifies that people who visit the city successfully meet their expectation, still some people have wrong perception of the city,” reveals Hill.
He however said that the latest campaign will definitely work in changing mind of people. He also shifted his focus towards people’s perception of tax system of the city.
“People often talk about tax system in terms of Canberra put high taxes today, but they never talk such things in context of other cities like Sydney and Melbourne,” says Hill. He further said that of course, we have to work hard to boost the tourism to the city and change perception of people.
Indeed, Australia tourism is doing enough to attract people to the city, but they are limited only on television based advertisement. Meanwhile, Hill has adopted a new method and relying on social media to do this tough job with a positive hope. He believes that social media will definitely be an effective in changing the reputation of the city as well as people’s perception, as it has a wide reach.
The latest campaign (Human Brochure) includes several countries’ most visible users (on social media), Hill believes that it will deliver a wonderful result by changing the perceptions of people to Canberra. More than 30,000 people have expressed their desire to be part of the said campaign (AU$1 million) by sending their applications.
