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31
Aug
Any scoop of news which is even slightly baffling would definitely grab the eye ball. I am sure most of you have heard of this phrase, “a little bit of controversy always helps”. It is said to be one of the easiest ways to gain publicity and get you or your particular niche/genre/group/product or service recognized.
When it comes to controversies and mass media, I cannot think of an instance other than the so-called “Reality Shows”! I have always loathed reality shows for their lack of imagination. All I could see are some people locked up in a house together without any form of communication with the outside world…yet the world over, people are watching them. Or talented children losing their innocence and those precious years of childhood only for some fame and recognition which I feel they would anyway get when they grow older. And then we have people who I guess are so unaccepted by the society that they need to advertise themselves on television with the producers organizing a “Swayamvar” for them to get married. Well, there are no happily everafters in this world and so, only to see them breaking up sooner or later which again creates more news.
On the other hand, it is easier to imagine Kiran Bedi in Aap ki Kachehri. Atleast, we get to see some of the realities which happen in everyday life rather than the plastic world. However, imagine a similar concept with Rakhi Sawant advising on general issues! And my answer is “couldn’t NDTV find a better judge?” Or rather, our very own Ms. Sawant is definitely the Queen Bee when it comes to controversies. So, the channel would sure be tuned in!
Similarly, we have actors or celebrity couples performing in Dance Competitions or people from the masses singing their way to glory. Amongst all these, one would definitely find a good dose of spices and condiments. Right from arguments to cat fights to the much-hyped judges…everything seems to be done for those TRPs!
Wait…there is more! We also have those going back to their previous lives through some hypnotic techniques claiming to be finding out their deepest secrets. Or there are people ready to be all truthful just for some money. Well, money is definitely something important but what use would it be if it is at the cost of our loved ones?
Well, I guess enough of examples. But then it is important to realize as of why these shows are an instant hit with the audience? After all, there is some reason that made me write a piece on it despite having an aversion towards them. The reason behind the success of these shows has been that they are different from the usual. We all like watching something new and exciting which is very different from the usual definition of entertainment. And so, the media moghuls have started saying, “Entertainment Ke Liye Kuch Bhi Karega!”
On the other hand, for the celebrities (who are usually the actors from television) participating, they are better recognized with their actual names for a change. And more popularity for sure! However, when it comes to common people taking part in these shows, it is their talent which is recognized. It is definitely a platform for those who would want to make it big. Although, concrete examples are yet to come out!
But the more important fact is to what extent one is ready to go in order to be recognized? Agreed that it does bring in a good amount of publicity for those involved! Also, this definitely leads to the best form of publicity which is done through the word of mouth. At the same time, those involved in controversies are a source for gossip throughout. Above all, controversy does sell!
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